Dr. Freya Willicks studied communication and literature at RWTH Aachen University, earning her doctorate in coaching practices at German universities. She has worked with university lecturers for many years as a coach and as part of workshops focusing on university didactics topics, including blended learning, using media in the classroom, and how to motivate students.

She is a certified systemic coach ( in accordance with the German Association for Coaching, DGfC) and a visiting lecturer at several universities. She is currently writing a book about university faculty in academia in Germany.