In pursuing our vision, JKU Business School is guided by four value pairs. JKU Business School encourages its immediate stakeholder groups, such as students, alumni and partner organizations, to follow these values as well. In following and promoting these values, a unique JKU Business School mindset is created that guides the School and its partners.

Bold and Entrepreneurial.

Firmly anchored in the region, JKU Business School is an academic hub with an international focus. We not only teach our students to be responsibly and entrepreneurially minded, we also prepare them to face key challenges of our times: Digital transformation and sustainability.

Curiosity-driven and Research-led

Each of the JKU Business School’s three divisions (Finance & Accounting, Management & Marketing, and Supply Chain & Information Management) include high-profile researchers working at the forefront of their respective subject areas as a driving force behind a new-knowledge generation. When it comes to successful knowledge transfer, our faculty members’ insight and expertise serves as a solid foundation, both in the classroom and when it comes to real-world business practices.

Connected and Impactful

Our broad-based academic degree programs provide students with insight as to how different topics interlink, resulting in a stronger understanding of companies on a whole. Our graduates possess highly valued skills and the ability to think outside of the box, and quickly become socially responsible managers and leaders of the future.

Supportive and Collegial

Our students benefit from the Business School's supportive, work-friendly and diversity-rich environment. Be it a small study group or individual interaction, students enjoy both formal and informal opportunities to interact with attentive, high-profile scholars and researchers.