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Weihnachten2024

We live openness - in research, in teaching and in dealing with each other!

 

At ISM, openness also means celebrating and laughing together. At the turn of the year, we look back with satisfaction on the colourful moments of…

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[Translate to Englisch:] Reisinger IK UHM 2024w

How can knowledge be used in practice?

By applying it directly and incorporating it into real challenges.

This was precisely the aim of the IK Unternehmerisches Handeln.

After an…

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[Translate to Englisch:] bild

Invitation to a practical dialog with Gernot Stürmer / Brouwerij Martens

Brands versus private labels - strategies in consumer change

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Exploring the Dynamics of Organizing: Insights from Path Nets

We are thrilled to announce that a paper co-authored by Brian T. Pentland (Michigan State University), our own Waldemar Kremser, and Kenneth T. Goh…

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[Translate to Englisch:] Reisinger Janko

Strategic management in practice: focus on growth strategies and implementation
 

How does growth succeed in competitive markets and how does a strategy become more than just a plan? These questions were at the centre of the…

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[Translate to Englisch:] MMS

Marketing meets Science | Kulhavy Lectures | Practice Talk

The eternal discussion about store opening hours

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[Translate to Englisch:] Christmas Shopping

Christmas-Shopping 2024

Crisis affects Christmas shopping

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[Translate to Englisch:] Winkler Karlsböck KEBA

Insights from KEBA Group: Practice Meets Theory

 

As a highlight of the course "Strategisches Management: Grundlagen", course instructor Johannes Winkler had the pleasure of welcoming Tanja Karlsböck…

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[Translate to Englisch:] Black Friday

Black Friday 2024

Crisis, online bargain hunting, record spending & Amazon