By applying it directly and incorporating it into real challenges.

This was precisely the aim of the IK Unternehmerisches Handeln.

After an…

Brands versus private labels - strategies in consumer change

We are thrilled to announce that a paper co-authored by Brian T. Pentland (Michigan State University), our own Waldemar Kremser, and Kenneth T. Goh…

How does growth succeed in competitive markets and how does a strategy become more than just a plan? These questions were at the centre of the…

The eternal discussion about store opening hours

Crisis affects Christmas shopping

As a highlight of the course "Strategisches Management: Grundlagen", course instructor Johannes Winkler had the pleasure of welcoming Tanja Karlsböck…

Crisis, online bargain hunting, record spending & Amazon

On Tuesday, November 12, 2024, the best videos of the courses “Introduction to Marketing” were awarded.