The course begins with classic theoretical input. Following this, the students are also allowed to demonstrate application-oriented skills. In groups, the students analyze a freely chosen product or service brand and present the results in a creative video.
The highlight of this course is the final event each semester, to which the five best groups are invited. An independent jury chooses the winning video beforehand. As part of the event in the Agora Library of the JKU Linz, the best five videos were viewed together with the course leaders and celebrated with the IHAM team over snacks and drinks. The winning group was rewarded with a voucher for a visit to the Teichwerk on the JKU campus.
We congratulate all students and wish them every success in their future studies!