• Sharpen your business skills! We give you the space you need to look at things from different social and business perspectives. We help students hone their business expertise by offering specialized business courses.
• Your area of interest is important! This Bachelor's degree program gives you a unique opportunity to specialize according to your personal interests. An American-style "major and minor system" (major subject with an additional minor subject) will give you a competitive advantage in the job market after graduation. If you decide to pursue an advanced degree, your strong business education background will be a distinct advantage.
• On par with digitalization! The curriculum includes introductory courses in computer science, particularly in business informatics. You can face any number of future business challenges with a good understanding of how digitalization works.

Customize the curriculum according to your personal areas of interest in business! The undergraduate degree program in Business Administration lets you choose a major (out of 10 options) and a minor (out of 12 options) to fulfill your specialization requirements. This gives you a unique opportunity to kick-start your career after graduation! If you decide to pursue a Master's degree, your undergraduate education more than fulfills all of the requirements.

The Bachelor's degree program in Business Administration consists of the following areas*:

_{*Subject to change}

Studies Introduction and Orientation Phase (StEOP )

After enrolling in the Bachelor's degree program, you will be required to complete the StEOP requirements at the start of your studies. The StEOP requirements consists of certain courses that are outlined in the curriculum. Before completing the StEOP courses, you can only get limited academic credit when you take additional courses.

Program Details

If you would like to learn more about the Bachelor's degree program in Business Administration, we recommend taking a look at the curriculum. We have also summarized some of the program details separately.

The Bachelor's degree in Business Administration provides an introduction to business administration and focuses on numerous areas of business, including business thinking and practices as well as digitalization.

• In-Depth Introduction to Business Administration: Business accounting, finance and tax management, strategic and international management and marketing, human resource management, organizational structures and processes, innovation and entrepreneurship
• Business Practices: Integrative management, creating value and sustainability, ethics
• Introduction to Digitalization: Introduction to technical aspects and methodology to support digitization, managing digitization and business information systems, introduction to software development using Python
• Introduction to Economics: Micro and macro economics, business law, business English

Listen in as JKU students and Prof. Roman Rohatschek talk about business studies at the JKU.

The Bachelor's degree in Business Administration gives you the education and skills you need to start your career directly at a company or start your own business.

• Strategic Business Development: As an employee, you support management's strategic development processes. You will also be actively involved in optimizing corporate accounts as well as be actively involved in the corporate communication process (internal and external).
• Tax Consultant/Chartered Accountant: You will prepare annual financial statements and tax returns, develop tax models, audit and advise (inter)national companies as well as assist in company valuations.
• Controller: As a controller, you are responsible for preparing various company numbers and figures. You evaluate sales figures, check key figures, and forward recommendation reports to management. You may also report directly to management and develop a balanced score card for your company based on the kinds of strategic decisions that are made. 
• Internal Auditing: You review all areas of a company's processes and procedures, including purchasing, contracts, project execution, etc. and acquire invaluable insight and overview.
• Human Resource Dervelopment/Recruiting: In this area, you would be responsible for coordinating continual education programs, be actively involved in recruitment procedures, and help develop career models.
• Management Consulting: A broad area in which you develop business cases. You play an active role in restructuring or as a member of a strategic development team. If you have IT skills, your academic understanding of business can help you develop IT concepts for companies.
• Project Management, Change Management, Intrapreneurship: You are at the hub of driving and shaping change processes at organizations. As an intrapreneur, you draft concepts and ideas to support various functions and advance company development.
• Sustainability Management: As part of the controlling department or directly in the CSR department, you help to implement the company's sustainability goals and shape relations with both internal and external stakeholders.
• Marketing Manager: In addition to focusing primarily on researching markets and designing products and services to meet customer needs, you create demand, launch and distribute services, and communicate effectively with the market as well as the company's stakeholders.

Program Management

If you have any questions about the Bachelor's degree program in Business Administration, please do not hesitate to contact us by sending an e-mail to: programs-businessschool(at)jku.at.

After completing your undergraduate degree, you can continue your education by pursuing an advanced degree:

You might also find these academic degree programs interesting: