Lecturer: ao. Univ.-Prof. Dr. Anton Kühberger
Datum: 12 Jan. 2017 at 16:30
Invitation in german as PDF, opens a file
Presentation slides in german, opens a file
Decisions should be made based on enduring personal preferences to be considered rational. However, research shows that these preferences are easily manipulable, particularly influenced by a specific, entirely irrelevant detail: the specific description of the decision situation. Under the heading of "framing," this influence of wording on decision-making processes is examined. Decision situations that are structurally and contextually identical are not described in the same words (e.g., a 100ml glass filled with 50ml is simultaneously half full and half empty; the operation with a 90% survival chance also has a 10% death rate).
These descriptions are equivalent from most perspectives, meaning they provide equivalent information. The rational decision-maker should not be guided by the way alternatives are presented. The lecture illustrates the consequences of different presentation styles and discusses the implications for understanding humans as (ir)rational decision-makers. Practical examples focus on the role of description in dealing with risk in various areas of daily life.
Anton Kühberger studied psychology at the University of Salzburg and works there at the Department of Cognition and Development, as well as at the Centre for Cognitive Neuroscience. His basic research focuses on decision-making (deciding and judging in risk and uncertainty; thinking and reasoning), and his applied research deals with decision support and understanding probabilities. He also works on the development of research methods for identifying cognitive processes and in the field of meta-research on the question of the meaning and nonsense of significance testing and publication bias.