Business-to-business marketing deals with sales processes of companies that are directed at other companies and other organizations. The mere fact that in business-to-business markets purchase decisions are made on the basis of multi-personal interaction processes between supplier and consumer indicates that the marketing requirements in such markets are diametrically different from those in business-to-consumer markets. The specifics of business-to-business marketing thus ultimately require an independent and specialized research orientation.
Against this background, the Department of Business-to-Business-Marketing at the Institute for Trade, Sales and Marketing at the Johannes Kepler University Linz has set itself the goal of generating scientific excellence in the field of business-to-business marketing. In addition to the expansion and consolidation of already existing research results, innovative research services with a unique selling proposition are to be provided. The desired scientific progress in knowledge must always be based on the potential for better solutions to practical marketing problems. The research services provided by the department of Business-to-Business-Marketing therefore always follow the premise of application orientation and aim at a know-how transfer into business practice.
The following pages give you an overview of the research fields and service portfolio of the department Business-to-Business-Marketing. We would be pleased if we could arouse your interest in our research and transfer services!
Institute for Retailing, Sales and Marketing
Department Business-to-Business Marketing
Address
Johannes Kepler Universität Linz
Altenberger Straße 69
4040 Linz
Location
Managementzentrum, 2nd Floor
Phone
+43 732 2468 7031
Johannes Kepler University Linz
Altenberger Straße 69
4040 Linz, Austria
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