Marketing for Emerging Markets deals with the specifics of the emerging markets in Central-East Europe, Asia, South Africa and Latin America. From a strategic and operational decision perspective, these markets represent an extremely interesting challenge for science and practice due to the diverse framework conditions. The central question here is, which decision recommendations can be given to companies by science with regard to the structures and processes of market entry and processing strategies for industrial and consumer goods and services. The department sees its diverse field of activity in this fruitful dialogic tension. Our focus is on the creation of creative problem solutions that give our cooperation partners clear competitive advantages in this dynamic environment.