I decided to do my A-Level at the Business School in Linz, Rudigierstraße. Because of this previous education, the field of study of “Economics” at the Johannes Kepler University in Linz was ideal for me and so in October 2014 I started my bachelor’s degree there. During my studies; I had the opportunity to focus on three areas and decided on “Retailing, Sales and Marketing”, “Strategic Management” and “Business founding and development”. During my bachelor’s degree, it was very important to me to put the knowledge I had already learned into practice, which is why I completed various internships in the communications departments (advertising, PR, new media, marketing % sales, event management, etc.) in companies based in Upper Austria and Vienna.

After completing my bachelor’s degree, I decided to do my master’s degree in “Management” at the Johannes Kepler University in Linz. The course enabled me to receive basic management training and at the same time to deepen my knowledge in one of the three competence areas. The focus of my choice was “Marketing and Global Marketing in a Digital World”, which provided a dep insight into essential areas of activity such as global marketing, B2B marketing, global marketing communication and social media, marketing instruments and relationship marketing. In order to gain practical experience in addition to theoretical knowledge, I worked as a student assistant at the Institute for Retailing, Sales and Marketing from October 2019 until the end of my master’s degree. My tasks included supporting professors, working on research projects, helping to organize various courses, supervising examinations and pre-correcting exams and seminar papers. At the end of my studies, I was able to complete a comprehensive interdisciplinary practical project in cooperation with a renowned Linz company. In November 2020 I was able to complete the master’s degree.

Since end of November 2020 I have been employed as a university assistant at the Institute for Retailing, Sales and Marketing. My current research topics include customer behavior in stationary retail (especially food retail) during times of crisis such as the COVID-19 crisis, as well as the effects on in-store distribution.