Vanessa Weber, MSc and Prof. Thomas Werani attended the CBIM International Conference that took place at the University of Graz. Vanessa presented her dissertation project on the B2B customer journey and the changing roles of marketing and sales against the backdrop of digitalization.

The Institute is excited to share that their working paper has been honored with the Best Paper Award.

The conference was hosted by Michael Ehret, opens an external URL in a new window, Wesley Johnston, opens an external URL in a new window, and Roberto Mora Cortez, PhD, opens an external URL in a new window and was a truly inspiring event with amazing presentations on a wide range of B2B topics.

Many congrats!