We are living in a time of change - global challenges such as the coronavirus pandemic and geopolitical conflicts are shaping consumer behaviour in the beverage sector in Austria, as are the introduction of the reusable quota and the imminent launch of the single-use deposit. In this exciting environment, we are constantly looking for growth opportunities for our portfolio and want to use "only Coke can do" moments to have a positive impact on consumer behaviour in Austria. We want to provide a few insights into our current strategies and brand plans as part of the upcoming practical dialogue.

The lecture and discussion series will be held in the Circus of Knowledge on the JKU campus. (JKU campus map at: www.jku.at/campus/der-jku-campus/gebaeude/zirkus-des-wissens/), opens an external URL in a new window.

We ask for your understanding that due to the limited number of participants, personal registration is required by 28 May at marketing@jku.at.
The organisers of the lecture series are looking forward to exciting presentations and stimulating discussions.