The Marketing Summer Cocktail 2024 was organised in cooperation with the Marketing Club Linz and the Advertising and Marketing Communication Section of the Austrian Federal Economic Chamber. Thanks to the generous support of Linzer Bier, the event was an unforgettable experience.

Together with project partners from the Institute for Retailing, Sales and Marketing, members of the Marketing Club Linz, guests from the WKOÖ, representatives from the Business School and the JKU, we reviewed the past academic year.

Highlights

A special highlight of the evening was the award ceremony for the best projects from Upper Austria submitted for the Austrian Marketing Award. The Austrian Marketing Award is the highest award for outstanding marketing projects in Austria and recognises innovative and successful marketing strategies and their implementation.

We would like to congratulate the winners:

• Frauscher Bootswerft: The market launch of the Frauscher x Porsche 850 Fantom Air. Winner in the Manufacturing Industry category at the Austrian Marketing Award in Vienna.
• Strasser Steine: "Alpinova" campaign, realised by Lunik2 Marketing Services.
• Oberösterreich Tourismus: Campaign "ALLE ALLE! KULTUR - Loud. Real. Connecting.", realised by Forafilm & Töchter 2021.
• voestalpine AG: #OurFavouriteThings" campaign, implemented by Scholz & Friends Berlin.

These outstanding companies were honoured with the Upper Austrian Marketing Award.

The awards ceremony was followed by a cosy get-together where networking took centre stage. The event concluded at 21:00 with a joint public viewing of the match between Austria and Turkey.

We would like to thank all participants and supporters for a successful evening and are already looking forward to next year!