On March 10, the business talk of the institute for Retailing, Sales and Marketing spotlighted the topic of digitalization. Mag. Wolfgang Mitterdorfer, member of the management board of voestalpine Steel Division, gave a talk about “Sales & Marketing voestalpine – Back to the Future”. He provided interesting insights into B2B sales processes of the future with a special focus on the digital customer journey. Furthermore, he identified requirements in sales & marketing against the background of digital change.

In the concluding discussion, Mag. Mitterdorfer answered numerous questions from the audience and an exciting discussion about topics such as autonomous driving, the future of steel, sustainability, and future developments in marketing developed.

The next Praxisdialog will take place on May 19 with Mag. Kurt Rammerstorfer, state director of the ORF Upper Austria. Would you like to participate? Then register at marketing(at)jku.at