Welcome to the Institute!

Our research focuses on all aspects of Business Analytics with a focus on methods from the area of prescriptive analytics/operations research.

Institut of Business Analytics and Technology Transformation

Address

Johannes Kepler Universität Linz
Altenberger Straße 69
4040 Linz

Location

House of Schools 1
2nd Floor

Office Hours (Secretary)

Mo-Thu: 08.00 AM - 01.00 PM

Telephone

+43 732 2468 5601

E-Mail

branka.zehetner(at)jku.at

Campus Map

News & Events

News 01.03.2025

Workshop OEGOR WG "Theory and Practice of Optimization"

Markus Sinnl (Institute of Business Analytics and Technology Transformation) together with Immanuel Bomze (University of Vienna) organized a workshop of the OEGOR WG "Theory and Practice of Optimization"

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News 28.02.2025

Guest lecture Clemens Thielen (TU Munich): A Flexible Duty Rostering System for Physicians in Hospitals

At the invitation of the Institute of Business Analytics and Technology Transformation, Clemens Thielen (TU Munich) gave a guest lecture on “A Flexible Duty Rostering System for Physicians in Hospitals”

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News 07.10.2024

Master's thesis award of the Austrian Society for Operations Research 2024

Christof Brandstetter (Institute of Business Analytics and Technology Transformation) receives the Master's thesis award of the Austrian Society for Operations Research

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News 16.09.2024

M. Sinnl (BATT) @ OR 2024

M. Sinnl attended the International Conference on Operations Research 2024: Data, Learning, and Optimization in Munich and gave a talk on “On solving submodular interdiction games via branch-and-cut”.

To article

To overview

„Analytics for a better world“

Markus Sinnl
Head of Institute

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Purpose	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
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_ga	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.	2 years	Google
_gid	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.	1 day	Google
_gcl_au	This cookie is used by Google Analytics to understand user interaction with the website.	3 months	Google
_gac_UA-112203476-1	Contains campaign related information for the user and measures the AdWords campaign success.	90 days	Google
test_cookie	This cookie is set to determine if the website visitor's browser supports cookies. Doesn't contain personal identifier.	15 minutes	Google
IDE	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	1 year	Google
_gcl_aw	This cookie is set when a user clicks an ad to reach our website. It informs about the success of campaigns and allows to connect ads to conversion targets.	3 months	Google
AMCV_xx	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.	3 years	LinkedIn
bcookie	Contains a browser ID.	2 years	LinkedIn
bscookie	Contains a browser ID for a secure connection.	2 years	LinkedIn
lang	This cookie is used to store the language preference of our visitors	Session	LinkedIn
lidc	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	1 day	LinkedIn
lissc	This cookie is used to analyze how a visitor interacts with embedded services.	1 year	LinkedIn
UserMatchHistory	This cookie is set when a user clicks an ad to reach our website. It informs about the success of campaigns and allows to connect ads to conversion targets.	30 days	LinkedIn
fr	This cookie is set when a user clicks an ad to reach our website. It informs about the success of campaigns and allows to connect ads to conversion targets.	90 days	Facebook
fbp	This cookie is used to display advertisings, for example third-party real time offers.	90 days	Facebook
sc_at	This cookie is used to identify a visitor across multiple domains.	1 year	Snap
sc-country	This cookie is used to determine a visitor's country.	1 day	Snap
uid	This cookie sets a random User-ID and helps at real time bidding for display advertising to targeted audiences.	60 days	Adform
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_scid	Is used to identify users by a unique ID and track them across different websites and display targeted advertising based on user behavior.	13 months	Snapchat
X-AB	Cookie associated with content from Snapchat.	1 day	Snapchat
_ScCbts	Is used to optimize advertisements, personalize content, improve security measures and analyze usage.	7 days	Snapchat
li_gc	Is used to save the cookie settings for users without LinkedIn registration.	6 months	LinkedIn