To be more precise, the LIT campaign was presented with the award. The new, previously unheard-of Linz Institute of Technology wanted to attract new, ambitious school students and make them aware of the options in regard to fairly well-known degree programs. By creating potential future occupations and scenarios, the Austria-wide online/offline campaign highlighted future opportunities open to prospective students at LIT. The campaign scored points by creating new, adventurous occupations, some of which do not yet exist but could one day be developed at LIT. Accordingly, the motto was: Study at the New Linz Institute of "Anything is Possible" Technology.

The advertising campaign featuring moving images could be found on social media and at schools, movie theater, and bus, tram and subway info screens from Vienna to Bregenz. The jury praised the consistency of implementation, media diversity, addressing the target group, and the overall holistic approach.