Topic:
Digital platform ecosystems have become increasingly important in recent years. The first Heinrich Lecture covers their structure and mechanisms of action, formal and informal governance tools, and challenges in adoption. About the speaker: Prof. Dr. Armin Heinzl holds the Chair of ABWL and Business Informatics at the University of Mannheim and is co-founder of Mannheim Business School gGmbH. He has published in authoritative national and international journals and is co-author of two standard works with Prof. Dr. Lutz J. Heinrich. Further information is available at https://www.bwl.uni-mannheim.de/heinzl/team/prof-dr-armin-heinzl/, opens an external URL in a new window

Program:

17:00 - Welcome

- Rectorate, Vice-Rector Univ.-Prof. Dr. Stefan Koch

- Head of the Institute Univ.-Prof.in Dr.in Barbara Krumay

17:15 - Lecture, "Plattformökosysteme – Grundlagen, Steuerung und Einführung"

- Univ.-Prof. Dr. Armin Heinzl, University of Mannheim

18:15 - Discussion and closing remarks

- Moderation: Assoc. Prof. Dr. René Riedl

We kindly ask for registration until May 30, 2021 at: www.reglist24.com/heinrichvorlesung, opens an external URL in a new window

Barbara Krumay, Stefan Koch and René Riedl