Manuel Muehlburger and Barbara Krumay (JKU Business School, Institute für Business Informatics - Information Engineering) published their work "Towards a context-sensitive conceptualisation of digital transformation", opens an external URL in a new window in the renowned Journal of Information Technology (VHB JOURQual: A). It presents a new conceptualization of the phenomenon of digital transformation.

The phenomenon of digital transformation describes a variety of technology-driven change processes in an organizational, individual and social context, which is hard to conceptualize. Applying a multi-methods approach based on qualitative and quantitative data results in a context-sensitive conceptualization of digital transformation and makes a significant contribution to the further development of the conceptualization of digital transformation.

Towards a context-sensitive conceptualisation of digital transformation , opens an external URL in a new window

Abstract

Digital transformation is a phenomenon perceived across a multitude of contexts in the organisational societal and individual domains. Conceptualising this broad phenomenon requires an approach that provides structure and comparability across contexts and domains whilst containing sufficient contextual detail and specificity to avoid conceptual stretching. Utilising a multi-method approach, this paper draws from a set of empirical data to develop such a context-sensitive conceptualisation for digital transformation. Utilising a design perspective on digital transformation this paper (1) develops a conceptual meta-structure capable of representing instances of digital transformation independent of domain and context and (2) develops a taxonomy of context-specific categories for the identified meta-elements. The three elements Representation, Technology, and Effect (RTE) constitute the meta-structure, the taxonomy is comprised of seven representation, 10 technology and nine effect categories. We evaluated our results utilising a card sorting approach in a workshop setting. The proposed conceptualisation is capable to accommodate context-specific manifestations of digital transformation in all tested environments thereby indicating its applicability as a foundation for a context-sensitive conceptualization of digital transformation. The paper contributes to the evolving body of literature on digital transformation by providing a conceptual meta-structure capable of capturing manifestations of digital transformation in a uniform and structured manner across domains and contexts.