The objective is the development of a highly-innovative framework for the networked, decentralized operation of heterogeneous, long-lived and adaptive DISPLAY services.

Ranging from sub inch, wrist worn watch displays, to double inch size displays embedded into mobile phones and PDAs, to 10"- 30" displays of traditional personal computer systems, 40"-100" displays in entertainment, advertising and education systems, up to huge, 500-1000m² public screen systems, displays are a truly pervasive technology surrounding us in almost any life situation.

The objective of the proposed Research Studio Pervasive Display Systems (DISPLAYS) is the development of a highly-innovative framework for the networked, decentralized operation of heterogeneous, long-lived and adaptive DISPLAY services. The framework will be grounded on a foundational re-thinking of the linkage among physical display systems and current display technologies (CRT, LCD, PDP, OLED, projection based, LCos or DLP) together with the associated infrastructures (IP networks, wireless communication, BT, UMTS, WiFi), and the presentation logic coming form display service models, content management systems, and online data repositories (WWW). Understanding networks of physical displays as "information ecosystems", constituted by situation-aware, cooperative ensembles of interaction entities among humans and their environment, DISPLAYS will (i) define an innovative model for display services, content components and userinteractions, (ii) studying and experimenting display ecosystem architectures to enforce various forms of spatial selforganization, self-composition, and self-management for display data and services, and (iii) implementing an innovative infrastructure for the deployment and execution of display services, and for the management, trading, delivery and displaying of content.

The effectiveness of the proposed solutions will be made available to top Austrian technology innovators within three distinct lines of research (RLs). In close cooperation with stakeholders in public advertising, prime advertisers, event organizer, culture institutions, content authorities and ICT solution providers, DISPLAYS will address the following F&E challenges:

• The objective of RL1, Display Environment Sensing (DES), is the development of "situation aware" displays, i.e., employing hardware and software sensors together with a distributed data fusion and context recognition system, so that decision about content to be displayed is based on the knowledge about the particular situation (number of viewers, location, time of day, weather, etc.).
• RL2, Interactive Displays (ID), strives for explicit interaction modalities among viewers and displays situated in public places (airports, train-stations, shopping malls, sports arenas, event settings).
• Finally, RL3, Unconventional Displays (UD), will research on "screen-less" displays, i.e. dispersed patchworks of seamless and subtle embeddings of dynamic display fragments into the architectural shape of a building, so that the overall appearance of those display patches altogether gives a consistent and "closed picture".

The proposed research studio DISPLAYS will create novel display frameworks (hardware, software and tools) based on new scientific knowledge and the experience of the Institute for Pervasive Computing at the University of Linz, and its well-developed alliances and partner companies. The resulting pool of solutions will significantly change business processes in the advertising and media industry, will accelerate access to novel, emerging advertising markets, and enable to gain a competitive advantage in established markets through innovation.