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Guest lecture by Dr. Matthew Ruby

Matthew B. Ruby is a Senior Lecturer in Psychology at LaTrobe University in Australia. His research focuses on the     conflict between people’s desire for meat and associated costs, as well as on strategies to encourage more sustainable food choices. 

[Translate to Englisch:] Foto Matthew Ruby

Food choices are more than just personal preferences – they can convey significant social signals. What people choose to eat, whether it’s meat, vegetarian, or vegan diets, can profoundly influence how they are perceived by others. This talk provides a comprehensive overview of the literature on food choice and person perception, comparing some of the most common methods in this subfield. Through a series of studies, it examines how people in different cultural contexts perceive vegetarians, vegans, and meat eaters.