The Johannes Kepler University Linz has launched a new image campaign to spotlight its medical innovations along with those involved whose lives have been touched by successes in university medicine.

JKU Rector Meinhard Lukas: "There is hardly a topic that is as crucial to all of us as health. The past few years have brought about a new awareness of just how we, as a society, deal with illnesses, ‘becoming healthy’, and ‘staying healthy’. While medical research has always been at the center of this debate, its significance has recently been pushed somewhat to the background. Wrongly so. Our new campaign shines a spotlight on research at the JKU Faculty of Medicine, along with the incredible progress and advancements in recent years and the way people's lives have substantially improved."

Be it in the areas of engineering, art, culture, or medicine, Upper Austria and its state capital of Linz have always been a prime location in support of long-term innovation. Trendsetting landmarks, such as the Ars Electronica Center, the Linz Cloud of Sound, the Opera House, the Lentos and Nordico museums, and the voestalpine Stahlwelt just to name a few, have become just as much an integral part of Linz's identity as the Pöstlingberg church and its grotto railway, the Linz Torte, and the Mariendom cathedral. That which was once considered new and unknown yesterday is emerging as a proud legacy today. As a comparatively young institution, the JKU’s Faculty of Medicine aims to continuing growing and driving innovation forward by supporting cutting-edge medical research that includes new treatments and interventions, along with breakthroughs such as aortic arch replacement, aneurysm clippings, and teaching anatomy virtually at the JKU medSPACE. This – and more - is available in Linz and Upper Austria – a city and a region that is becoming synonymous with progress and advancement.

Elgin Drda, Vice-Rector for Medicine, and Dean of the JKU's Faculty of Medicine remarked: “Since the inception of the JKU’s Faculty of Medicine, our center of focus has been our patients’ welfare and well-being. Our professors are not only committed to caring for patients in accordance with recent scientific methods, they are also committed to conducting cutting-edge research and educating the next generation of physicians. We aim to provide a medical education program in Upper Austria that is dedicated to people and their health. Our new image campaign illustrates just what university medicine can do for patients and for the region as a whole.”

The JKU Faculty of Medicine opened its doors in 2014, and in 2021, the JKU MED Campus was unveiled in the heart of Linz. Since then, it has been a central hub for medical education and research.

The new campaign aims to showcase just how important University Medicine is in the region and, above all, for its residents, as well as to inspire prospective students, young physicians, and everyone in Upper Austria and Linz to take an interest in university medicine!

Editorial articles, images, and information about the image campaign are available here

Facts & Figures about the New "University Medicine" Image Campaign

• Campaign period: Now to June 2023
• Target area: Upper Austria
• Formats: 16 sheet posters, city lights, online and social media advertising as well as print images
• Implemented together with creative advertising EN GARDE, opens an external URL in a new window in Graz; online animation by Pulpmedia, opens an external URL in a new window
• A series of articles in leading Upper Austrian media about University Medicine for the people

Attached:

Selected campaign images

• Mariendom Cathedral, Linz Cloud of Sound & a hybrid OP
• Nordico, Grotto Railway & Aneurysm clipping
• Ars Electronica, Linz Torte & the JKU medSPACE