As part of doing your PhD, you will solve software engineering challenges. This generally means that you will read papers, develop algorithms, build software tools, evaluate them, and publish about them. It is important that you are excited about the topic, curious, motivated, and dedicated. It will likely decide your future career. We generally publish in the best and most relevant conferences and journals. This benefits the impact of your work. We want you to succeed and we want the scientific community to know about you and your work. Doing a doctorate is a commitment but it is also a reward. Looking at how doctorate students succeed in industry and academia shows that this pays off.