We congratulate our Master's students for their professional final presentations, with which they were able to convince our company partners in the seminar "Interdisciplinary Business Project".

This semester, our students worked especially on AI tools (for foresight, innovation management, decision-making and in the B2B Buying Center), scenarios for industrial automation and market validation in radical innovation processes.

Four cooperation partners (voestalpine Steel Division, Fronius International, Greiner AG and KEBA AG) provided the students with these interesting topics and supported them together with the JKU supervisors on the path from concept development to the final presentation. The seminar was once again held as a joint collaboration project between four JKU institutes (Institute for Retailing, Sales and Marketing, Institute of Strategic Management, Institute of International Management and the Institute of Leadership and Change Management).

After the intensive weeks, we finally enjoyed a tour through the Freistädter brewery and a dinner together.

We are very proud of the great work of our students and are already looking forward to the next semester!