As a possible response to the challenges of the climate crisis, various circular economy initiatives are currently emerging in many parts of the business world. In most cases, these projects are driven bottom-up by the personal commitment of individual ‘champions’ who are passionate about the topic. However, it is not uncommon for such projects to fail due to a lack of support from top management. 

What happens if we reverse this pattern and ensure the support of top management? This is what we at the Institute for Strategic Management, together with the Competence Centre for Circular Economy at the Institute of Business Administration at the University of St. Gallen and the Linz Center of Mechatronics, want to investigate. We will accompany top managers and sustainability specialists from various companies from the DACH region (including BASF, Erwin Hymer, Siemens, Swiss Prime Site, Zumtobel Group) as they explore and define current and future challenges in the field of the circular economy and develop joint solutions!

The kick-off in picturesque St. Gallen was already a complete success: exciting discussions, gripping presentations and the formulation of initial goals!

We (Prof.ⁱⁿ Regina Gattringer, Fabio Damm) would like to thank the team of the Competence Centre for Circular Economy (Prof.ⁱⁿ Karoline Frankenberger, Dr. Fabian Takacs, Mag.^a Anna-Sophia Burch), the Linz Center of Mechatronics (Dr. Johannes Klinglmayr) and the top managers of the companies for the successful kick-off. We are already looking forward to the further course of the project!

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