How to make sense of the plurality of platforms in B2B markets like manufacturing?

Together with colleagues from WU Vienna, Georg Reischauer provides an organizing framework for practitioners that distinguishes between four types of digital B2B platforms: allocation platforms, sourcing platforms, diagnosis platforms, and development platforms.

The article can be openly accessed at https://www.hiig.de/en/digital-b2b-platforms/, opens an external URL in a new window