In terms of strategy development, creating, maintaining, and improving a company's or business model's ability to compete is a key aspect. Based on the Creating Competitiveness model, each competitive arena has different specific features in terms of its level of potential competitiveness. As a result, a situation-based assessment of a business model is required in order to be able to choose effective management approaches and strategy tools. In this context, we would like to know how students can acquire the ability to handle different theories, models and concepts in a more targeted manner. What approach should universities take to teach strategic management to ensure that future strategists do not draw hasty conclusions or apply more simple, familiar, and traditional approaches, regardless of whether or not they are useful in the company's or business model's specific competitive situation?