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AI for creative industries.

AI Guide for Creatives from Upper Austria and South Bohemia: Workshop & Networking.

AI_Workshop_grafik

The first part of this workshop series, held as part of the Interreg project KreATivita&InovaCZe, combines hands-on learning with valuable networking opportunities—led by an experienced AI expert.

This event is organized by our Czech partner Art in the City, opens an external URL in a new window in České Budějovice. In an inspiring setting, participants will explore how artificial intelligence can be used creatively and what new opportunities it offers for the cultural sector.

The workshop will be conducted in English.

Key Topics of the Workshop:

  • Artificial Intelligence in the Cultural Sector – Opportunities, challenges, and current developments
  • Practical AI Tools – Concrete application examples from the cultural industry

  • AI as a Virtual Assistant – Optimizing workflows and enhancing creative output

  • Chatbots & Custom Instructions – Overview of current features and customization options

  • Prompting Techniques – From basic principles to advanced methods for automation and creative projects

  • AI-Assisted Content Creation – Covering text generation, data analysis, and visual & audiovisual content (videos, podcasts, presentations, subtitles)

  • AI in Content Marketing & PR – useful applications for communication and public relations

  • Real-World Examples from the Cultural Sector – Including hands-on demonstrations of:
  • Text editing and creation
  • Data analysis in spreadsheets and documents
  • Research strategies
  • Writing and evaluating grant applications
  • Success Stories from cultural organisations in the Czech Republic

About the AI expert

Kateřina Švidrnochová

Kateřina is an experienced consultant, lecturer, and educator with over 15 years of expertise in teaching digital skills and emerging technologies. She specializes in innovation and the optimization of internal processes using AI and other modern tools.

She collaborates with universities, schools, NGOs, and businesses, developing tailored use cases for generative AI. At Masaryk University, she teaches and coordinates AI-related courses, leads an AI academy, and designs educational programs for both children and adults.

As an active member of the technology community GUG.cz and Chair of the Board of the World of Nonprofits, she supports organizations in digital transformation and AI adoption.

Katerina Svidrnochova Credits: Kreativní institut
[Translate to Englisch:] Interreg Österreich-Tschechien Logo

Project Partners

  • [Translate to Englisch:] Logo Creative Region
  • [Translate to Englisch:] Art in the City Logo
  • [Translate to Englisch:] JKU Logo
  • Logo JU und jctt
  • [Translate to Englisch:] JU Logo
  • [Translate to Englisch:] LIT OIC Logo