As part of the participative research project titled "How to Explain AI" and together with citizen scientists, AI experts and artists, the LIT Robopsychology Lab conducted research into creative ways of communicating information relating to AI to the population. In collaboration with the singer-songwriter Blonder Engel, the team created the song "A Liadl, ans üwa KI".

As part of a scientific experiment involving two measuring points, we compared the AI song and a podcast version. The experiment involved two groups of randomly assigned participants. One group listened to the song version, and the other group listened to the podcast version (both as audio files with the same duration and content). The respective audio file was played twice, first with and then without subtitles (to make it easier to understand the lyrics and wording). This was followed by a questionnaire regarding self-perceived AI awareness and competence (self-reported AI literacy) as well as an assessment in terms of the entertainment and information value of each presentation medium. A second questionnaire was administered two weeks after the experiment began in order to measure any long-term effects:

Phase 1: 97 participants, conducted between August 29 and September 1, 2023, at the Kepler Salon and at the Ars Electronica Center (AEC), and between September 5 to September 7, 2023, at the JKU’s LIT Open Innovation Center (OIC)

Phase 2: 81 participants (all of whom had already been involved in Phase 1), conducted between September 12 to September 15, 2023, at the Kepler Salon and at the AEC, as well as between September 18 to September 20, 2023, at the OIC