Why do so many strategy processes fail - and what can be done about it? The new article in ZFO - Zeitschrift Führung + Organisation explores precisely this question: ‘Commitment through clarity’
![[Translate to Englisch:] Reisinger ZFO](/fileadmin/_processed_/3/c/csm_Reisinger-Janko-ZFO2025_b9412f7b6e.png)
Starting point: Many strategies remain on paper, on the intranet or in people's heads. There is a lack of implementation, motivation, orientation - and often also a lack of trust.
Our answer: Strategic clarity is not achieved through more words and more explanations, but through visual comprehensibility in open, participative strategy processes. Because: What I see, I understand. What I understand, I support.
In this article, we show how visualisations can help to:
- make strategic content tangible,
- make perspectives visible and negotiable
- and thus strengthen commitment and shared responsibility.
For all those who not only want to think strategy, but also live it: We look forward to feedback, dialogue and your practical perspectives!
Sabine Reisinger & Sandra Janko
JKU - Institut für Strategisches Management | LinkedIn, opens an external URL in a new window
