rom 10 to 13 June 2024, the Consortium for International Marketing Research (CIMaR) conference took place in Gävle, Sweden. CIMaR is a leading global platform for the discussion of current research issues in the fields of international business and marketing. Associate Professor Dr Katharina Hofer took part in this exciting conference together with participants from all continents.

Katharina Hofer gave a presentation on "Trust in Online Shopping in Emerging Markets", based on a joint paper with Michaela Quintus, Dr Kathrin Mayr and Prof Yen-Ting Helena Chiu. Prof Constanza Bianchi from the Universidad Adolfo Ibañez in Chile, presented the joint paper with Katharina Hofer on CSR and Consumer Purchase Intentions in Latin America.

The conference offered various interesting presentations, exciting discussions and seminars, but also social events and time for networking.

We would like to thank the University of Gävle for their hospitality and the great organisation of this year's CIMaR!