The team at the Institute of Commerce, Sales and Marketing (IHaM) at Johannes Kepler University (JKU) Linz cordially invites you to the first practical dialogue in the summer semester 2025. The practical dialogue is intended as a bridge between theory and practice and is aimed at both students and practitioners. Our speakers will provide insights into practice and offer the opportunity for critical discussion.

Success is always relative. It depends on your own strategy and the strategies of your competitors. In this presentation, brand expert Michael Brandtner uses many practical examples to show what distinguishes the winners from the losers. In particular, he will look at why and how the mental context influences and ‘dictates’ your own strategy and implementation.

Speaker: Michael Brandtner / RIES Global

Hosted by: Dr Ernst Gittenberger

Date: April 8th 2025

Location: JKU, Kepler Building Hall C

Time: Start: 18:00

We ask for your understanding that due to the limited number of participants, personal registration is required by April 3th at marketing@jku.at
The organisers of the lecture series are looking forward to exciting presentations and stimulating discussions

Prof Dr Christoph Teller, Head of the Institute

Dr Ernst Gittenberger, Head of the Centre of Retail and Consumer Research