In the first IHaM "Praxisdialog" in the 2024 summer semester, Wolf-Dieter Hohl, MBA (Head of Marketing voestalpine Steel Division/Managing Director voestalpine Eurostahl GmbH) spoke about the challenges and future opportunities facing the steel industry, as well as voestalpine's visions.

Changing market conditions, dwindling resources, volatile prices, increasing sustainability requirements and geopolitical risks characterize the dynamics of the steel market. These require a sustainable transformation of the industry in order to strengthen competitiveness in Europe and Austria on the one hand and to minimize the environmental impact on the other - voestalpine's path to achieving a globally unique combination of product quality and sustainability with greentec steel and thus pursuing one of Austria's largest climate protection projects is particularly exciting. Very interesting insights into the visions of voestalpine in the analogy of the five Olympic rings gave an outlook on the future and rounded off the interesting evening.

We would like to thank Wolf-Dieter Hohl, MBA for his inspiring lecture and the hospitality at voestalpine in the Caseli guest house, as well as a. Univ.-Prof. Mag. Dr. Thomas Werani for moderating the exciting evening.