In this semester, participants of the seminar "Strategic and Market-Oriented Management in Practice" have once again the special opportunity to work together with four innovative start-ups: IMARA Connect (software for fitness studios to increase customer loyalty), Trillectric (first electrically motorized water ski), LAWAI (AI solution for legal research) and Layonardo (AI-based validation tool for images).

The aim is to combine theoretical knowledge with real-life business challenges in order to further develop and apply strategic knowledge. During the kick-off meeting, the students presented their initial ideas for analyses and explained their planned procedures. In subsequent discussions, these concepts were reflected on and optimized together with the startup representatives.

We are looking forward to an exciting semester and would like to thank our start-ups and, above all, our collaboration partner tech2b for enabling us to organize this innovative seminar together again!

Regina Gattringer & Theresa Füreder

JKU - Institut für Strategisches Management | LinkedIn, opens an external URL in a new window