Globally operating platforms pursue extensive and complex growth strategies. To date, research has mainly focused on the specifics of those strategies that aim for rapid and erratic growth and on platforms whose business model is designed to create value through the possibility of diverse innovation.

This project focuses on platform strategies that aim for sustainable and open growth and whose business model is designed to create value through efficient transactions. With the aim of identifying the scope and influencing factors of growth strategies of these platforms, the aim is to create a better understanding of the diversity of the platform economy.

Contact Dr. Georg Reischauer