Video: 'Test-before-invest: sensemaking' research project

With our research project on 'Cross-company product design for the circular economy', we were able to observe first-hand how openness is put into practice!

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Transitioning to a more sustainable economic system presents complex challenges that companies can't tackle on their own. In cooperation with our partners from the Linz Center of Mechatronics, Circular Economy Forum Austria, and FH Burgenland, we supported employees at KEBA AG & Rosenbauer International AG in discovering initial applications for circular product design. A crucial insight emerged: involving ecosystem partners-expanding beyond a traditional customer/supplier relationship is essential!

In this video, our participants have their say: Verena Hörandner (Innovation Manager at Rosenbauer International AG) and Julian Bauer (Innovation Manager at KEBA AG) give us a brief insight into their personal experiences from our project!

Test-Before-Invest Workshops “Kreislaufwirtschaft und firmenübergreifendes Produktdesign“ (youtube.com), opens an external URL in a new window