Vanessa Weber, MSc and Prof. Thomas Werani attended the CBIM International Conference that took place at the University of Graz. Vanessa presented her dissertation project on the B2B customer journey and the changing roles of marketing and sales against the backdrop of digitalization.

The Institute is excited to share that their working paper has been honored with the Best Paper Award.

The conference was hosted by Michael Ehret, öffnet eine externe URL in einem neuen Fenster, Wesley Johnston, öffnet eine externe URL in einem neuen Fenster, and Roberto Mora Cortez, PhD, öffnet eine externe URL in einem neuen Fenster and was a truly inspiring event with amazing presentations on a wide range of B2B topics.

Many congrats!