On March 10, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at KEBA AG in Linz. The seminar is a cooperative teaching format of the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, the Institute for International Management and the Institute of Leadership and Change Management.

The project advisors of our partner companies, KEBA AG, Fronius International, and voestalpine Steel Division gave each student group an individual introduction to their business project. In addition, this semester a group of students is working on a topic provided by Pöttinger Landtechnik GmbH.

In their projects, students are supposed to successfully solve practical marketing and management problems in B2B markets and to present their solutions to the management boards at the end of the semester.

We are looking forward to an exciting semester!