@ARTICLE{
title = {Rising like a Phoenix: From Bankruptcy to Market Leader},
type = {PAPERREF},
author = {Mayr, Stefan and Mitter, Christine},
language = {EN},
number = {6},
issn = {0827-6331},
abstract = {This paper investigates how the most severe form of corporate crisis - bankruptcy - can
be an opportunity to re(gain) competitive advantage. Based on a single case study of a
medium-sized firm that overcame bankruptcy and is now the market lead-er in its
industry segment, we analyzed the factors that helped it to initiate a strategic renewal
and to restructure the firm for the better. The case study illustrates the trans-formation
process of the organization into the current market leader with clear com-petitive
advantages. In particular, both the role of the entrepreneur and the activities and
resources crucial to this process are analyzed. The case study highlights that the
transformation required an entrepreneurial leader who brought forth an idea for
strategic renewal grounded in leveraging the firm's existing resources and proactive,
innovative and market-oriented development of new capabilities and that all of these
dimensions were crucial for sustainable reorganization.
Powered},
pages = {519-536},
journal = {Journal of Small Business and Entrepreneurship},
volume = {27},
year = {2015},
url = {http://dx.doi.org/10.1080/08276331.2015.1092851},
}
                            

                        

Details

Title: Rising like a Phoenix: From Bankruptcy to Market Leader

Summary: This paper investigates how the most severe form of corporate crisis - bankruptcy - can be an opportunity to re(gain) competitive advantage. Based on a single case study of a medium-sized firm that overcame bankruptcy and is now the market lead-er in its industry segment, we analyzed the factors that helped it to initiate a strategic renewal and to restructure the firm for the better. The case study illustrates the trans-formation process of the organization into the current market leader with clear com-petitive advantages. In particular, both the role of the entrepreneur and the activities and resources crucial to this process are analyzed. The case study highlights that the transformation required an entrepreneurial leader who brought forth an idea for strategic renewal grounded in leveraging the firm's existing resources and proactive, innovative and market-oriented development of new capabilities and that all of these dimensions were crucial for sustainable reorganization. Powered

Journal: Journal of Small Business and Entrepreneurship

Volume: 27

Issue: 6

Year of publication: 2015

Page reference: 519-536

Number of pages: 36

Scope: International

ISSN: 0827-6331

DOI: http://dx.doi.org/10.1080/08276331.2015.1092851

Involved Persons

Authors / Editors: Assoz.Univprof. Mag. Dr. Stefan Mayr, Priv.-Doz. Mag. Dr. Christine Mitter

JKU Research Units

100% Institute of Controlling and Consulting

Branches of Science

502 Economics | 502006 Controlling | 502033 Accounting | 502043 Business consultancy | 502044 Business management